How to Plan Your Social Media Content

How to Plan Your Social Media Content

As a blogger, social media plays a huge part of my blogging career. Over the past three years of creating content and posting to social media, I have learned so many tips for content planning. I have had friends and other creatives ask for tips so I wanted to share them in this post.

Now I’m going to be honest with you all. In the past, I haven’t been the best when it comes to planning my content. I used to days or weeks without posting simply because I didn’t plan. When I took my blogging break, one of the things I wanted to work on was to have a better plan when it comes to social media. I’m not just talking about Instagram either. Facebook and Twitter are also great platform for bloggers and other creatives as well.

One thing to keep in mind is that you have to be patient! It doesn’t happen overnight. When it comes to creating content on social media, you have the control over what you want to share. You cannot control the number of followers you have. Whether you have 3 followers or 3 million followers. Focus on the ones you do have and the followers will come.

Build a Content Calendar

If you plan on posting daily on your social media platforms, having a content calendar is key. Instead of spending hours thinking about what you want to post for the day, you’ll already have that planned out.

I like to plan everything in advance as much as possible. If you work a full time job no matter what the hours are, you typically know what days you have off or the free time you have before work. Take advantage of this time to shoot your content. When it comes to beauty and fashion content, I’ll shoot either one to two weeks in advance. It’s a lot of work, but I would plan a day to shoot all of my looks in that one day. When I’m shooting, I like to get as many shots as possible so when I do have a day where I have nothing to post, I can always go back to my batch files.

Utilize Scheduling and Planning Platforms

Now it’s time to schedule and organize your content. For Instagram I like to use UNUM to plan my feed. This app is so helpful because you can actually see what the photo is going to look like on your feed before you post to Instagram. Planoly is another great planning and scheduling app as well!

For Facebook and Twitter, I like to use Buffer. This platform is helpful when I want to promote a new blog post or YouTube video. I can draft what I want to post and schedule it. Buffer will post it for you and you can sit back and relax.

I know it can get overwhelming trying to figure out what to post to your social media platforms. I know we all feel a certain way about Instagram right now but unfortunately, it’s a platform that can be helpful as a blogger or creative. I hope this was helpful!

Do you have a social media tip to share? Let’s chat in the comments!


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