*not sure how this is going to come off, but I want to be as open as possible*

When it comes to my blog and social media platforms, I look at it like a magazine. When you’re reading Vogue, Essence, or Elle, every time you flip the page, there’s an ad.

I had a conversation with my friend (who is also a female entrepreneur) and I was talking about the sponsored content I have for the next month. She responded “girl that’s good”! When I started my blog three years ago, I didn’t know it was going to turn in to a business venture for me. I went on to explain to her how guilty I felt for sponsored content I was going to be posting in the next few weeks.

When working with brands, I use #sponsored, #ad, and #partner. I want to be a transparent as possible when I’m sharing content with you guys. But I understand why it comes with some concern from my followers. “Why is everything sponsored”? “You seem to only post when it’s a partnership”. I have seen these type of comments on other fellow influencers content. This is why I wanted to share this post, to share more on the topic.

I’m sure by now you know that bloggers, YouTubers, and even celebrities make a huge chunk of their income by working with brands and sharing sponsored content. It could be social media such as Instagram or Facebook, Blog posts, and YouTube videos. Just because we are working with a brand, it doesn’t mean it’s not sincere. For me, when it comes to working with brands, I ONLY work with brands that align with my brand. Meaning it makes sense for the type of content I make. I’m not going to work with a cigarette company if I don’t smoke cigarettes.

As you guys know, I took a blogging hiatus for six months. When I decided to relaunch my blog, I told myself that I really have to make sure I take this seriously as a business. I have worked with brands in the past, but they were one off partnerships and certain opportunities would pop up here and there.

During my time off, I took the time to perfect my pitch, listened to podcasts and did a lot of research on how to turn my blog into a business. I love creating content, and sharing my favorite beauty products, and where to shop for the best pair of jeans. But blogging can be expensive and it is an investment. A lot of expenses can come with blogging such as cameras, hosting fees, photography… the list goes on. When I’m working on paid content, all of that goes back into my blog.

When I started my blog, I honestly couldn’t wait to land my first sponsorship opportunity. I look at it as an honor to partner with brands that I have loved for years. The reason I returned to blogging is because it’s truly a passion of mine. If you guys have been following me, then you know that I also create non sponsored content as well, because I genuinely love to share my favorite things with you guys. I put in 100% always whether it’s sponsored or not to share the same production value and quality.

Now going back to the conversation with my friend. I understand how it can look sketchy if the reader or follower sees a ton of sponsored content. When it comes to the process of working with brands, sometimes deadlines and go live dates happen in the same week. Unfortunately, that’s how the cookie crumbles. When this happens, I like to make sure I have non sponsored content created and planned as well so I can break it up.

I hope this can give you a little insight to what it’s like to be a blogger and social media influencer. Again, when I’m creating content that’s sponsored, I will always give my disclaimer on the blog and share the appropriate wording in a social media post or YouTube video.



  1. November 12, 2019 / 3:23 am

    I love that you shared what this is like from your perspective! It can get tricky!

  2. Stephanie
    November 12, 2019 / 1:06 pm

    Well-written, friend! I think it’s so important to continue educating our audiences about the vital role sponsored content plays in a blogger’s career. I’m glad to hear that you – like myself – only agree to work with brands you truly back and believe in. That’s awesome! You keep pushing! You’re doing great.

    • nicole@thelifewithnicole.com
      November 12, 2019 / 1:24 pm

      Thank you so much friend!!!

  3. November 12, 2019 / 1:32 pm

    Thank you for sharing this! I don’t think that some people understand that in order to continue putting out free content for the reader we have to be getting paid!

  4. Candace
    November 12, 2019 / 9:11 pm

    You stated this so well! Blogging is more than just a hobby for so many of us — it’s a true job. This is my full-time gig! I have to get paid for my work. There are always things I’ll share that aren’t sponsored, but when I post sponsored content, I disclose that information and make every effort to ensure that my audience is aware that it’s sponsored content. I think being honest and upfront with our viewers makes a huge difference.

  5. November 13, 2019 / 7:29 pm

    Nicole, you are amazing! Switching your brand from blog as fun to blog as business is hard but worth it. You’ve been killing it since your hiatus and will continue to 🙂

    -xo, Azanique | https://www.lotsofsass.com

  6. November 13, 2019 / 8:32 pm

    Thanks for being transparent and explaining how it works! It is so great you want to turn your blog into a business! It will bring so many values to your readers and to brands!

  7. November 13, 2019 / 8:34 pm

    This was written so perfectly! I think it’s all about balance— posting sponsored content as well as non-sponsored to come across more genuine

  8. November 13, 2019 / 10:04 pm

    I truly cannot love this post enough!!! I preach this ALL the time. To my audience AND to fellow bloggers!! Working with brands is essential to our success, but we MUST be honest to ourselves and to our readers by selecting carefully. This also includes only choosing to work with brands that appreciate us and compensate us fairly. Your outlook is absolutely perfect. Thanks so much for sharing!

  9. November 14, 2019 / 2:10 am

    Yes, yes, yes!! This needs to be read by everyone.

  10. November 15, 2019 / 10:56 am

    great post and i love that you shared this post on sponsored content!

    cute & little

  11. Jennifer Prince
    November 18, 2019 / 2:01 pm

    I do that, too. I try to pepper sponsored with non-sponsored so it’s more natural. It’s hard, though!

  12. Delia Atenea
    November 19, 2019 / 4:58 pm

    Love hearing this from your perspective! You basically spoke exactly how I feel!

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